How Product reviews improve SEO?

technologhy
May 18, 2022
2 min read
Yen Ma

When it comes to running business online, one of the most important things to enhance is search engine optimization (SEO). It can boost your website’s traffic and keyword rankings. As a result, additional sales are generated.

Product reviews are crucial for improving your store’s SEO. Why am I saying this? In this article, we’ll look at the advantages of product reviews for SEO.

Reviews generate long-tail keyword traffic

Google considers all reviews to be content. When a client writes a review, Google receives new content to crawl. It will certainly include keywords related to your company, product, services, or even location. This aids Google in gaining a better understanding of your company’s operations. As a result, when a potential consumer conducts a search using similar terminology, they are more likely to locate your page.

Reviews increase social sharing

Sharing online reviews on social can help you build trust and earn more leads and customers. Google can realize social sharing, so incorporating reviews into your social strategy should be a high priority.

Reviews improve Google ranking

Customers can approach your products easily if the product get a high ranking on Google search.

Showing score on Google organic search

If you' install Ryviu app for your Shopify store, you can add review snippets (Google structured data) to your product page, which helps you display star ratings on Google results. With WordPress WooCommerce store, Ryviu will add the snippet code automatically.

Reviews increase traffic

Thanks to product reviews, you can create many conversations to communicate your customers. Users visiting your store many times, that means the volume of traffic is increasing.

The follow stand-out features of Ryviu App can helps you to increase the traffic.

  • Collects reviews from customers via email for each purchase.
  • Store owner and customers will get notifications when reviews/comments get replies.
  • Approve bad reviews before publishing
  • Supports adding question and answer add-ons on your store, so visitors can leave questions and you can answers them.

Wrap up

As a store owner, staying focused on reviews and how to improve them is extremely valuable to your SEO due to the fact that reviews can boost your social appearance and authority.

Shopify is an easy to use online store builder trusted by over 1,700,000 stores. Fully customizable store design with a secure shopping cart. Start your 14-day free trial today.